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Friday, January 28, 2022

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Why is Alexa shutting down?

BusinessWhy is Alexa shutting down?

Amazon’s subsidiary Alexa is set to close. Alexa, which provides professional web traffic statistics and web analytics services, is closing 25 years after its inception.

Alexa measures websites based on traffic data. Based on that, information could be obtained about the number of websites in each country and the number in the world.

Not only that, it has been providing SEO of any website, even analytical data of other competing company’s website. But now Amazon is about to shut it down. According to the company, it will be completely closed from May 2022.

“We launched Alexa Internet 25 years ago today,” Amazon said in a statement. But, now we are closing it. Which is a very difficult decision for us. It will be completely closed from May 1. ‘

Alexa was founded in 1996 as an independent company. It was acquired by Amazon in 1999 for  250 million.

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